From Production Management to Brand Value Management
Detecting defects in advance in the production process of home appliances and automobiles dramatically reduces the cost of managing customer claims and replacing complete products. It is also helpful for building up a credible brand image.* The case of the automobile company A

About 20% of the whole customer claims are on noise

(After the 1st repair) The re-repair rate is about 46%

About 32% of the products are sent to the central A/S center